亚洲综合日韩在线2019

亚洲综合日韩在线2019星指动态正文

松下(中国)前总裁木元哲:客户都是花心的,要有“强力产品”和“强力品牌” | 第三届《星公司论坛》

2020-08-24 13:44 来源:星指1000

 

 

​“woshi80hou!” 2020nian8yue22ri,zhengzhou,zaixingzhi1000jubandedisanjie《xinggongsiluntan》shang,muyuanzheshuo。

 

shengyu1950niandesongxia(zhongguo)qianzongcaimuyuanzhe,weishenmeshuozijishi“80hou”?

 

1980nian,songxiaxingzhizhufangwenzhongguozhishi,muyuanzheshifangwentuanchengyuan。muyuanzheshengengzhongguo22nian,duizhongguoganqinghenshen。yi1980niansuan,shi“80hou”a!

 

muyuanzheshiyigeyoumofengqu、chongmanhuolideren。quantian7gexiaoshi,youmobuduan,biruzheiyangyigesanduanlun:

 

“kehudoushihuaxinde。”quanchangxiao。

“nanrenyeyiyang。”quanchangdaxiao。

“nvrenyeyiyang。”quanchangbaoxiao。

 

 

 

 

 

 

 

kehudoushihuaxindema?henduoyinxingguanjun,shizhanlvhengao,bushaokehudouyoujishiniandezhongchengdu,zenmenengshuokehushihuaxindeni?

 

bushikehubuhuaxin,shiyinweinidechanpinhefuwuzugouhao,erqiechixudehao。ruguoyougenghaodechanpinhefuwu,meiyouyigekehushibuhuaxinde。

 

zhengbenqingyuan、fanpuguizhen,yigeqiyedetoudengdashi,shizuohaochanpinhefuwu,erqieyaochixuxinggan、chixufuyouxiyinli。muyuanzhedeshuofashi,yigeqiyeyaoyou“qianglichanpin”he“qianglipinpai”。                     

 

 

1. 一次延期半年的论坛

 

 

xinggongsiluntanshiyouxingzhi1000zhubandexilieguojixingluntan,meiciluntandouyaoqingguojijiabin。diyijieluntandeguojijiabinshi“yinxingguanjunzhifu”heerman·ximeng,dierjiexinggongsiluntandeguojijiabinshimeiguozhishuxingzuzhiexo workshexintuandui。

 

disanjiexinggongsiluntanyaoqingmuyuanzhedanrenyanjiangjiabin,yuandingyu2020nian2yue22rijuxing,youyuxinguanyiqingeryanqi。zhi8yue22rijuban,biyudingshijian,zhenghaoyishibannianzhihou。

 

论坛由星指1000主办、零牌顾问机构联合主办、柯诺苏红酒协办、楷林控股作为特别合作伙伴。

 

yinweirengshiteshushiqi,luntanguimoyou500renjianzhi100ren。suiranyizaijingjian,luntancanhuirenshuhaishichaoguojidinganpai,zuizhongchuxirenshuwei180ren。duojiadazhongxingqiyedegaoguantuanduijiticanhui。duojiaqiyechuangshirenyuqierdaiyiqicanhui。

 

youyuchaoguojihuarenshujiaoduo,luntanxianchangzhuijialezuowei,danpipeideziliaoshuliangyouxian,zhishibufenxiweiweinengtigongyinshuapin。zhiyichengzhideqianyi。

 

 

2. 一次超过7小时的论坛

 

 

luntancongshangwu8dian40fenkaishi,zhixiawu5dianjieshu,shizhangchaoguo7gexiaoshi,qizhongmuyuanzhedeyanjiangshijian(baokuohudongshijian)chaoguo6gexiaoshi。

 

yanjiangzhutiwei《nisuanyingxiao:yingxiaojiushijingying》。fenyitibaokuo:

  • 营销的原点是客户导向
  • 强有力品牌战略
  • 创造强力品牌的是强力产品
  • 所有部门都参与产品制造
  • 彻底的目标管理和日程管理
  • 逆算营销卓越实战:以松下和朝日啤酒为例

 

muyuanzhexitongjiedulejiyu《nisuanyingxiao》de“zhanlvexingyingxiaotixijianshe”。

 

lingpaijigouchuangshirenzulindanrenfanyi,bingfabiaoyanjiang:《congwugeanlikannisuanyingxiao》。

 

 

xingzhi1000chuangshiren、shouxizhanlveguankongweiguozhici

 

 

lingpaiguwenjigouchuangshiren、dongshizhangzulinzhici

 

 

kailinkonggudongshiwangruminzhici

 

kailinkonggushixingzhi1000duoniandehezuohuoban,gengshiciciluntandetebiehezuohuoban。kailinzhuanzhuyugaoduanxiezilou,beichengwei“zhongguoxieziloudedingyizhe”。kailinkonggudongshiwangruminzailuntanshangfabiaolejingcaiyanjiang。

 

 

3. 一次热烈、有深度的现场互动

 

 

luntanshangwuhexiawudouyouxianchanghudonghuanjie,xiawudehudongshijiangengshizhangda50fenzhong。

 

duoweijiabincongbutongjiaodutichuwenti,muyuanzhexianshengyiyizuoda。jingcaibuduan,zhangshengbuduan。

 

qizhongyigewentishi:qiyechuancheng。

 

muyuanzhejilesantiaojianyi:

 

yi、xianrangzinvdaobierenjiadegongsiduanlian。buyaoyikaishijiuanpaizaizijigongsi。

er、“wailian”jieshuhuidaozijiagongsi,xianrangzinvzaigongsizuijiankudegangweiduanlian。buyaoyikaishijiuanpaizaishushigang。

san、yaorangzinvquanmianlejie“jingyingdeliudong”,shenduganzhiyigegongsidejingyingliantiaoshiruheliudongde。

 

 

qifuhuichuangbanrenwanghongweizhuchiluntan(zuoyi)

 

 

4. 为什么是“零牌”?

 

 

luntanqijian,xingzhi1000yulingpaiguwenjigoulianhejinxinglechanpinfabu。

 

xingzhi1000zi2019nianyulingpaiguwenjigoukaishizhanlvehezuo。

 

lingpaishixingzhi1000zaiquanqiufanweineizhanlvehezuodedisanjiazhilijigou。

 

diyijiashi:ximengguhe(deguozixungongsi,youdeguoguanlixuejia、“yinxingguanjunzhifu”heerman·ximengchuangli);

dierjiashi:exo works(meiguozixungongsi,“zhishuxingzuzhi”tichuzhe)。

 

lingpaishixingzhi1000qianyuedediyijiaguoneizhilijigou。

 

shangtanguohenduoguoneizixunjigou——baokuoduojiashengmingxianhedegongsi,xingzhi1000zhanlvehezuodediyijiazhilijigou,weishenmeshilingpai?

 

lingpaichuangshirenjiduoweihexinrenyuandouyousongxiabeijing。zheishiyijiaqizhichenwen、zuofengposhidegongsi,zuihaodebeishu,moguoyuqicengjingfuwu、zhengzaifuwudekehudezanyu。

 

lingpaiguwenjigouzongbuweiyuguangzhou,shiguoneizuizaodebentuhuaguanlizixungongsizhiyi,youmuyuanzhexianshengdanrenguojidaoshi,zulinjiaoshoudanrenjishudaoshi。chuangshirenzulinjiduoweihexinrenyuandouyousongxia(zhongguo)dejingli。

 

lingpaidingweiyuqiyekechixufazhandezongguwen,peixunyuzixunfuwuweirao“yitihua”dehexinlinianzhankai。baokuo:

-  xiaoshou、yanfa、shengchanyitihua

-  zhanlve、liucheng、zuzhiyitihua

-  linianceng、zhanlveceng、yunyingcengyitihua

 

19nianlai,lingpaishendufuwudeqiyechaoguo3000jia,baokuozhuduoguoneixingyelingjunqiye,yijiquanqiuzhimingdemeizi、dezi、riziqiye。youqishizaihuanan,xiangyoufeichanggaodemeiyudu。

 

 

tuweilingpaihenangongsifuzerenzhangying

 

                                                 

5. 星指1000,发掘细分行业冠军

                            

 

xingzhi1000shiyigegongsizhishu,zhiliyu:yiquanqiuguanheweilaiguan,fajuehenanqiyezhongdexifenxingyeguanjun。

 

xingzhi1000you1000jiahenanqiyezuoweichengfengongsi。chengfengongsifenweisanlei:

 

lanjingzhixing:baiyiguimoyishangdechengfengongsi

xiniuzhixing:10yiyishangdechengfengongsi

weilaizhixing:1yiguimoyishangdechengfengongsi

 

成为星指1000成份公司,称为“上星”。目前已有上星公司383家。

 

xingzhi1000zhuanzhuyusanjianshi:fajuexinggongsi、yinruquanqiulingxianshangyesixiang、dingzhihuazengzhifuwu。

 

             

 

6. 图说论坛

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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